Free Tool

SWOT Analysis

Map Strengths, Weaknesses, Opportunities, and Threats in an interactive grid. Compare multiple analyses side by side.

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What is a SWOT analysis?: SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It's a strategic planning framework that helps you evaluate internal factors (strengths and weaknesses) and external factors (opportunities and threats) affecting a decision, project, or business.
How many items should each quadrant have?: Aim for 3-5 items per quadrant. Too few means you haven't analyzed deeply enough; too many can dilute focus. Quality matters more than quantity.
Can I use SWOT for a single project or product?: Yes. SWOT analysis works for individual products, projects, departments, or any scope where you want to understand your position relative to opportunities and challenges.
What's the difference between SWOT and a decision matrix?: A SWOT analysis maps your strategic position (strengths, weaknesses, opportunities, threats), while a decision matrix scores and ranks specific options against weighted criteria. Use SWOT first to understand your situation, then a decision matrix to compare concrete choices.
Can I export my SWOT analysis?: Yes, click the PDF export button to download a branded PDF of your analysis. You can also use Ctrl+P to print directly from your browser.
Is my data saved?: Yes, your analysis is automatically saved in your browser for 30 days. No data leaves your device.

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